The Key Components of an Author Platform

The Key Components of an Author Platform

Author Platform

An author platform is a crucial part of any writer’s success, regardless of if they are self-published or traditionally published. It is the means by which authors can reach their target audience and build relationships with readers, and other authors in the industry. Having an effective author platform can mean the difference between the success or failure of your book.

The components of an author platform include:

A website

Having an author website is essential for authors, as it serves as a hub for readers to find out more about your work and contact you easily. Your website should include a bio page, information on upcoming events, and links to where your books can be purchased (such as Amazon).

Social media presence

Social media platforms such as Twitter and Facebook are essential for an author platform in today’s digital world. These platforms allow you to build relationships with readers, other authors, and industry professionals.

An email list

Building an email list allows you to reach out directly to your target audience and keep them informed of any upcoming releases or events.

A blog

Writing and maintaining a blog can help demonstrate your expertise in your field and help you establish yourself as an authority. This is especially important for nonfiction books.

Public speaking engagements

Taking part in events such as book signings, conferences, or other public speaking engagements is a great way to get exposure and make connections with potential readers and others.

Networking opportunities

Joining professional organizations, attending writing conferences and workshops, and engaging in other networking opportunities can help you build relationships with readers.

Reviews

Encouraging reviews of your work is essential for attracting more attention to your work and building a reputation as an author.

Content marketing

Content marketing strategies such as writing articles, creating videos, and using other forms of media to promote your work can help spread the word about your books and build a larger audience.

Promotion

Promoting your work through traditional advertising channels such as radio, television, or print media be helpful if your budget allows it.

An author platform is an important component of any writer’s success, and it requires a lot of work to build. It can be daunting at first but with the right tools and strategies in place, you can create an effective platform that will help your book reach its target audience. By leveraging websites, social media platforms, email lists, blogs, public speaking engagements, networking opportunities, reviews, and content marketing initiatives as part of your promotion strategy; you are sure to get maximum exposure for your books. So don’t wait – start building your author platform today!

CreateSpace is Dead, Long Live KDP

CreateSpace is Dead, Long Live KDP

You have probably heard the news by now, CreateSpace is closing up shop and merging with KDP. Don’t panic! It will likely not affect you and I think it is a good thing.

If you are already using CreateSpace you will be given a message to move your account over to KDP when you log in. Eventually, they will not allow you to set up any new titles on CreateSpace and you will have no option but to move to KDP. (more…)

The Importance of a Second Pair of Eyes: An Interview with Candace Johnson of Change it Up Editing

The Importance of a Second Pair of Eyes: An Interview with Candace Johnson of Change it Up Editing

Your eyes stare unblinkingly at the computer screen. You reread the last sentence, smiling in satisfaction over the cliffhanger it took you hours to write. Your eyes shift to the clock and widen as you realize the ungodly hour of four in the morning has arrived. You shut your laptop, shuffle your way to bed, and dream of the acclaim you’re sure to garner when this novel becomes a best-seller. The sun rises, and you start your day by calling Kimberly Martin, ready to get down to the nitty-gritty of book publishing. After all, once the book is written, all you have to do is publish it, right? Wrong.

Editing: the steps between drafting a manuscript and self-publishing with Jera. Or, as the online dictionary defines it, preparing written material for publication by correcting, condensing, or otherwise modifying it. Having your manuscript revised by an editor is a crucial and often undervalued step in the creation of a book. When you self-publish, it’s possible you don’t have funds to spare. However, the added level of professionalism editors contribute to your work will make it more appealing to potential buyers. After all, your book was meant to be read, not taking up shelf space in the back of the bookstore.

One professional who can transform your book into a front-of-the-bookstore kind of novel is Candace Johnson, owner of Change It Up Editing. Jera Publishing highly recommends her, along with several other editors, to clients in need of manuscript revisions. Because I felt authors deserved a better grasp of editing, I called Candace on a Monday afternoon to learn why it’s such an imperative part of the writing process. If you’re an up-and-coming writer, the following interview is just for you.

The first questions I asked Candace were about her editorial background. As previously stated, Candace Johnson is the sole proprietor of Change It Up Editing. However, Change It Up Editing didn’t come on the scene until about 2012. What was Candace doing prior to her entrepreneurial editing endeavors? She explains that she was an English major in her earlier years, but later in life, decided to head back to college. In her senior year, she interned at a publishing house and fell in love with editing. I then asked her if joining a large publishing house is the only road to success. Her response: “Not everyone has a traditional publishing background. However, having worked at a traditional publisher gives me legitimacy with my clients.” Therefore, you can trust that this article, and by extension your book, is in capable hands with Candace.

After I learned a little bit about her, we discussed what she actually does all day. As you can infer from her job title, Candace spends her day editing bodies of writing. This can be accomplished through content editing, copy editing, and proofreading. In particular, Candace specializes in nonfiction works, so for all you authorly Albert Einsteins and notating Neil deGrasse Tysons, a consultation with her can significantly improve your manuscript. Whether it’s checking your accuracy or tailoring your words to a specific audience, editors ensure the readability of a body of work reaches its maximum potential.

Though Candace loves the wordplay aspect of her job the most, there’s more involved than that. To be an editor, one must be empathetic and organized. The former because “you’re playing with someone’s intellectual property, their ego. You have to remember the manuscript is a part of who they are.” The latter because editing is not a “linear job.” Projects of varying sizes come in at all times of the day, and sometimes, a tiny project turns into a colossal mound of work. As a result, Candace has time management down to a science.

Now, you may be thinking, “This whole editing business is all well and good, but I just want to get my book out there. This is a lot of time that could be better spent elsewhere.” However, the crux of the matter remains: editing is a necessary step if you, an author, want to produce the best book imaginable. If you’re publishing a book just for the sake of it, then skipping the editing process might be a reasonable choice. In fact, Candace notes, “We’re all human and are looking for different things at different stages.” But she went on to say that she herself “does not publish anything without someone else looking over it.” That says a lot coming from a woman who edits for a living, does it not?

An hour of this question-and-answer left me wholly satisfied. Candace Johnson is a woman who knows her craft and has honed her skills with precision. The additions she makes to your work are not simply the rules and regulations of the English language. Rather, Candace suggests details written in your voice so your book remains true to your authorship while appealing all the more to your audience. Do not think of the time and money spent on hiring an editor as just another obstacle to overcome on the road of book publishing. Instead, view it as an investment in yourself and your authorial future, where being a best-selling author isn’t just a dream, but a reality.

Using Both CreateSpace (now KDP) and IngramSpark for Distribution

Using Both CreateSpace (now KDP) and IngramSpark for Distribution

UPDATE: CreateSpace and KDP are merging, see notes below.

CreateSpace and IngramSpark are two Print-On-Demand printers often used by self-publishing authors. They both print, and distribute, your book to online retailers, such as Amazon and BarnesandNoble.com. Authors often struggle with the choice on which one to use for their book. The answer for you might be both. (more…)

Why Authors Need to Get a PO Box

Why Authors Need to Get a PO Box

One of the first steps you need to do when you decide to publish a book is to go out and get yourself a PO Box. Why? One word: Security. Without a PO Box, you will be using your home address in places that it is easy for anyone to find. Do you want your readers to know exactly where you live? Would you want your Annie Wilkes to know where to find you? Probably not. (more…)

Understanding Wholesale Discounts When Self-Publishing a Book

Understanding Wholesale Discounts When Self-Publishing a Book

If you are self-publishing a book, you need to understand wholesale discounts and how it affects the amount of money you will make when you sell a book through retail channels. When I talk to authors about how to calculate their book’s profit they’re often a little lost when it comes to understanding wholesale discounts. In this self-publishing article, I will explain what a wholesale discount is, and how to calculate the amount of money you will make when you sell your book. (more…)

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