A marketing kit is very useful when promoting your book. It can be sent to places that may be interested in writing a story about your book, reviewing it, holding a book event, or purchasing copies. It should also be brought with you when meeting with anyone in person to discuss your book.

Your kit should contain:

  • A sell sheet is like a promotional flyer for your book. In addition to using this in your marketing kit, you can use it for other things, such as a hand-out at book events or to place around town. The sell sheet should include the book’s cover, title, author, a brief synopsis, reviews or testimonials, author bio, ISBN, binding type, size, number of pages, price, and how to order copies.
  • A business card with information about the book and contact information.
  • A press release that makes the launch of your book a newsworthy story. Talk about how your book relates to current events or to local interests.
  • Information on any events you have done related to your book such as book signings. This shows you are actively marketing your book.
  • A brief sales pitch about what makes your book special and why people will want to buy it. If you are bringing your kit in person, be sure to memorize your pitch!
  • A sample chapter or a review copy of your book. If you are not including a copy of the book, let them know review copies are available and provide information on how they can request one. A self-addressed stamped postcard works well for this purpose.

Visit your local office supply store and pick up some nice two pocket portfolios and arrange the marketing material inside. For a greater impact, spend a little extra on one that has a clear display window where you can insert a print-out of your book’s front cover.

Once you assemble all of the pieces of your kit, create a digital PDF version of it that can be emailed or made available as a download from a website.

Need help creating some of your marketing kit items? We can design items for your marketing kit, such as a sell sheet, bookmark, business card, and more.


Kimberly Martin

Kimberly Martin

Self-publishing specialist with over 15 years of experience, speaker, and coach. In my spare time, I can be found reading, hiking, taking photographs, riding my motorcycle, spoiling my three rescue cats, and decorating the Jera office with my collection of vintage typewriters.
Kimberly Martin
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