Self-Publishing Success!

Learn how to successfully self-publish your book with our four-part Self-Publishing Success series of recorded webinars.

1. The Business of Self-Publishing

Understanding How It All Works

  • What is self-publishing?
  • The self-publishing business model
  • Forming a business (the red tape)
  • Getting your ISBNs
  • Your Library of Congress Control Number (LCCN)
  • Registering your copyright
  • Accounting and taxes
  • Your book printing options
  • Distributing your book to Amazon and other retailers
  • How to sell your eBook on Kindle and other eBook platforms

2. Constructing Your Author Platform

Setting the Groundwork for Book Marketing

  • What is an author platform?
  • Why is an author platform so important in book marketing?
  • Nonfiction versus fiction author platforms
  • Building an author website and the eight things it must have
  • The how, why, and what of author blogging
  • The power of mailing lists and newsletters
  • Setting up your social media platforms (Facebook, Twitter, and more)
  • Creating your brand as an author
  • Growing your platform and creating fans

3. Building Your Book

From First Draft to Printed Proof

  • Understanding the different stages of editing
  • Working with a professional book editor
  • The elements of a good interior book design
  • Common mistakes authors make when designing their own book
  • Microsoft Word versus InDesign
  • What makes a good cover design
  • Working with images
  • Understanding bleeds and trim
  • Printer requirements for your cover and interior files
  • Making a print-ready PDF
  • Converting your book to an eBook file
  • The different eBook file types, such as .mobi and ePub
  • Testing your eBook files

4. Marketing Your Book

Buy My Book! Please!

  • Developing your marketing plan
  • Putting your author platform to use
  • Targeting your market
  • Building your press kit
  • Writing your press release
  • Book signings
  • Blog tours
  • Social media promotions
  • Promoting to your email list
  • Speaking events
  • TV and radio interviews
  • Your Amazon Author Page
  • Amazon’s KDP options
  • eBook promotions
  • Working with a book publicist

View even more videos on self-publishing on our YouTube channel.

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