This month’s article is on how to use video to promote your book. Video can be a powerful marketing tool, and if you are not yet using video in your marketing arsenal, you should be! Below are six ideas on how to incorporate video into your book marketing plan. (more…)
Selecting the category for your book when uploading your book to IngramSpark, CreateSpace, or Amazon’s Kindle Direct Publishing (KDP) is an important step that is not given enough thought or research by many self-publishing authors. Unfortunately, it is often not thought of at all until the title is being submitted and the question of what category to list the book under is asked. A rush decision is then made on the spot and that is that. (more…)
The best reason for using either CreateSpace (now KDP) or IngramSpark is you have a built-in distribution network with both services. CreateSpace is a direct market to Amazon and IngramSpark is a market to Amazon and other book retailers. We typically do not recommend using CreateSpace’s Expanded Distribution. The wholesale discount is so high that you will need to price your book at a high price in order to make any money. (more…)